No More Excuses for Small Business Owners for Not Growing Their Businesses

When talking about business related issues, solutions, and technologies, you will almost always group businesses as small and large. While the separation is there, it won’t be wrong to say that in a modern where digital technologies prevail, it should not be a problem for small businesses to compete with large ones. The large corporations have the advantage of having more resources without a doubt. However, there was not a time in the past when growing and expanding was as easy for small businesses as it is today.

Digital Marketing for Everyone

Digital marketing starts with a website today. When it comes to website designs, more money does not always mean a better design. If you are working with the right people and are clear about your requirements, your website can be just as impressive as the website of a large business. In fact, internet users today are more in favor of simplistic websites with a focus on the information they are looking for rather than the glitter and sparkle.

As for social media marketing, there is no difference in the size of the market that small and large businesses have to target. They are both targeting global audiences and how good they are at it is not defined by how much money they put in their marketing efforts. Social media marketing is free marketing, so there is no excuse as to who has more resources.

And if you believe that the large corporations make it to the top of the search engine results, you always have a better and more effective niche to compete within – local. With local search engine optimization, small businesses can compete with the medium and large businesses head to head. In simple words, regardless of the size of the business, everyone has access to the same market and same people today. What matters is who does it better.

Digital Solutions Are Available Specifically for Small Businesses

When it comes to software solutions for businesses, the focus is not on large corporations anymore. Today, all types of software solutions have their versions built specifically for small businesses. These digital solutions allow small businesses to cut down their costs and make use of the same technologies that large companies are using.

Take the example of CRMs. At one point, there was a notion that customer relationship management software are only for large businesses, but the things have changed quite a bit today. Web-based CRM are a revelation for small businesses. First, these CRMs provide great marketing, database, customer service and sales solutions to the businesses. Second, they are unbelievably affordable. If you own a small business, you don’t even have to worry about software integration, hardware compatibility, updates, and upgrades, etc. Keep in mind that with in-house solutions, these are the costs that make it difficult for small businesses to grow financially.

With web-based solutions designed for small businesses, you can now have access to a world-class CRM at a fractional monthly or yearly cost. Other affordable digital solutions available include invoicing software, bookkeeping software, payroll software, etc.

Customers Have the Power in Hands

The Internet has empowered customers like never before. You can’t say that just because a business is in multiple countries, it will be impressive enough for people to buy its products. The amazing thing about today’s economy is the power that customers have in their hands. Online reviewing websites, YouTube videos, blogs, etc. are among many platforms that allow customers to know more about businesses. In fact, even Google now puts business ratings and customer reviews right within its search results.

What this means is that when a customer searches for a business today, he/she is already able to see the reputation of the product they are going to buy. Furthermore, negative reviews from customers can greatly affect the sales of business, giving other businesses a chance to make their name.

Furthermore, it’s not just the quality of products that matters today. In the modern world, businesses are competing for better customer experience. If your business can give customers the experience they are looking for, your growth is inevitable despite the small size of your business.

Funding Is No Issue for Startups

It is always the starting days that matter the most for business. When you are a startup, you are looking for ways to fund your business so you can materialize your idea and polish your product/service according to the requirements of the customers. Finding a platform where you could connect with investors was a challenge in the past. This is not an issue anymore.

With like our websites, it is easier than ever for small businesses to get in touch with investors and get the right amount of investment that sets them on the path of growth. These are websites that act as a bridge between investors from all around the world and startups. With traditional banks and lenders, you are only limited to a local audience of investors. When you can’t find an investor in your local market, your hopes are almost dead.

With online funding websites, all you have to do is create a convincing pitch that explains the viability of your startup to the investors and its scope. Your pitch along with all the necessary information that you think investors should see goes on the website where it is visible to hundreds and thousands of investors. If you have done your homework and have a team of right professionals on board, getting the right investment is just a matter of hours or days.

Final Words

You can see that a small business can overcome almost all of their challenges much more efficiently today. Starting a business has become so easy that even students can be entrepreneurs today. They can lay the foundation for a business using just their pocket money. From connecting with the right investors to cutting down operational costs, all can be done from the comfort of a person’s home. The only thing that makes the difference today is if you are confident enough to take the first step.

Trends That Will Make Your Business Thrive In 2018

A new year is here and along with it comes a new set of goals and purpose for your business. The trends of the year are already heating up, and your company needs to form early adoption to ensure you make the most of these moneymaking opportunities. Consider investing in these trends of 2018 to help your business startup flourish throughout the year.

Local Advertising

Reaching your local customers has never been easier or more important as localized advertising takes this promotional activity to a whole new level. Through advanced search engine optimization (SEO) techniques, you are able to make your business startup visible to the exact base of customers that have interest in your product. Using local landing pages, city keyword search terms, and the use of pages such as Google MyBusiness, you can allow your company to be found by those that are searching for a business near them. This personalized approach to reaching customers is hot for 2018 and is a sound way to market your business throughout the year.

Advanced Technologies

Hardly a day goes by without a mention of artificial intelligence (AI), machine learning (ML), or Internet of Things (IoT). These technologies are allowing business startups to interface with their customers in a new and exciting way. Adding these advanced technologies into your business not only can improve the customer experience for consumers, but it can also streamline and make your operations more efficient.

Higher Wages

For 2018, you’ll see a surge in the minimum wage being paid to workers. Increasing your wage earnings for your employees can make your business a more attractive place to work and help garner talent that would otherwise not have been possible. Your employees are a direct reflection of your business startup and paying them a little more can go a long way in ensuring that you have a workforce that maintains your company vision and brand.

Remote Workforce

More and more employees are signing up a for positions that offer remote working environments. As your business grows, you can expand your presence globally through a remote workforce. This will allow your business startup to secure top talent from around the world and keep your operations flowing 24/7. You’ll be able to maintain a lower overhead with a remote team and give your employees a position that is highly desirable and sought after in 2018.

Millennials

The focus of the New Year is on Millennials as this large population of customers has come of age and has an immense buying power to wield with business startups. This gaggle of buyers is focused and ready to make buying decisions that can help to increase your business startup’s revenue. Understanding and honing in on this generation of consumers can provide a generous bump in your profits as you target them with technology-enhanced products and services that you market to them on the very channels they submerge themselves in. Emphasizing Millennials for 2018 can add to your business startup’s bottom line and increase your fan base and followers throughout the year.

Influencers and Experts

In 2018, the need to have a subject matter expert or influencer support your business startup’s products or services can boost your brand’s visibility with consumers. These experts have clout with customers and are often the reason that they choose your business startup over your competitors. Consumers are turning to subject matter experts and influencers to give them advice and provide them with the solutions to their everyday problems with your products and services. Th opinions of these experts matter to the masses and can help bolster your business startup in 2018.

Blockchain

If you haven’t heard of blockchain, you soon will as the technology is making strong headway in 2018. This technology allows for real-time, safe documentation and monitoring and can help your business startup become more transparent with your customers. The ability to hold digital transactions in a more friendly and accountable way makes blockchain a technology that can literally change the way that you do business in 2018 and beyond.

E-Commerce

The need for a brick and mortar store has literally become passé as consumers choose to do the majority of their shopping online. E-commerce is taking over, and more business startups are making a foray into online sales in lieu of a physical store location. Consumers are responding with resounding acceptance making it possible for your business startup to thrive in the e-commerce space and gain consumer loyalty with online sales.

Values

The trend in 2018 for businesses alike is a focus on values. Consumers are turning to brands that have the same values that align with their own and foregoing the ones that don’t. Outlining the values that your business startup stands for early on can give you traction with customers that are like minded and believe in the same morals as your company does. Keeping your values front and center with your customer base is a new way to attract clients to your business and keep them coming back for the long haul to buy your products and services.

5 Ways Drake Cloud Can Enrich Your Business Productivity

The main purpose of gearing up any business in the market is definitely to streamline a plan or desire into real life. Being a business owner, the main responsibility of handling the position is to turn every raw into a big profit. How often owners get success in their start examines the perfection of their initial plans. Any business actually doesn’t achieve success until get hundreds of temporary defeats. And, why most of the startups meet with temporary defeats is the real question that in reality, many few have raised. The one-n-only reason that brings temporary defeats is the not-so profound plan of the business owner.

This is very important for business owners to understand & confess range of solutions that will help their business to grow. The enchanting cloud technology has been already taken the whole business world by storm, offering complete new platform consisting of flexibility, reliability, scalability & most importantly security. Drake cloud, one of the most revolutionary solution which is bringing both profitability & productivity to businesses.

The benefits of allowing cloud techniques for tax preparations in business premises are not hidden from any of us. From robust security protocols to instant backups & data recovery functionalities, Drake cloud services are way more of just software to businesses which can be integrated by paying a reasonable fee to the provider. Since the times of its inception, Drake software hosting has raised many tosses of sustainable business growth. Though, the most effective benefit is of enhancing the productivity of businesses which can be understood by analyzing below mentioned 5 ways:

1. Seamless Connectivity: Be in the business environment or not-so workable surroundings or at home, precisely work on the same set of files or projects with fellow employees without any hassle of network, place, and platform. Cloud-enabled businesses are raising their profits to a large extent than businesses who are still working on-site. Usually flexible for both, SMBs and enterprises, the availability of remotely connect with business members to discuss, share or solve business complexities turns it to be a pure gold.

2. Reach to Big Data: One of the most extraordinary ways to minimize costs of resources & IT experts, Cloud-based networks offers cutting-edge technologies which are bringing accuracy to businesses. The Internet is full of unstructured data which is available to all but not transparent to those having lack of knowledge. The cloud technology also avails essential tools that will help businesses to form patterns of useful data that will maintain their integrity. The cloud itself makes businesses utilize the big data efficiently for their business productivity.

3. Employee Retention & Recruiting: The access to cloud-based seamless connectivity service has made it possible for businesses to hire talents from far countries as well. Previously businesses have to compromise with their acquisition process as the employee best-suited for the requirement might not reside in the nearby location and thus the company has to quest for others unwittingly. Thanks to cloud computing with which no business need to limit themselves due to geographic constraints.

4. Scalability: The vast IT world keeps on changing its landscapes in an infrequently manner which may cause harm to many businesses. But with the integration of cloud computing, businesses are capable of facing such changes efficiently. The strictly fabricated networks, protected platforms & round the clock support of experts make it easy for businesses to mark productivity even in today’s competitive world. Scalability is the major benefit one can have if mitigated data with the cloud.

5. Flexibility: Accessing files over cloud network, sharing ideas with fellow members, working in collaboration is the advantage of being integrated with cloud computing. Any business quest for flexibility which can help them to engage with as more people as they can or willing to. With on-site networks, the same process is quite hard and time-consuming as well. The instant solutions for business complexities offer flexibility to any business instantly.

The massive network of cloud-based services is generally a unique combination of three segments- protection oriented platforms, software, and infrastructure. As per the demand for a particular business, correspondence Tax software can be chosen onto which businesses can ask for cloud-based hosting. Providers are offering a choice between public, private, and hybrid cloud deployment from which businesses can select any, keeping their needs & security concerns in mind.